In their SS25 campaign, Nasty Pig rips the curtains off queer desire and dares you to stare. Shot inside a time-capsule 1970s den of decadence, Beefcake channels the raw, sweaty swagger of vintage physique culture and turns it into a contemporary call to action: show up, show out, and own every inch of who you are.

David Lauterstein urges the LGBTQ+ community to resist political setbacks with pride and action. Whether through protests, donations, or self-expression, he encourages embracing queerness as a source of power.

Dress like a Nasty Pig from the subway to the pizza spot in our NYC Fuckboy collection. These SS25 looks capture the raw, rebellious spirit of NYC

We took the Nasty Pig boys down to the Everglades to showcase our Gone Fishing collection. Whether wading through swamps or cruising on airboats, these Topographic and Dune styles are built to stun.

“Little me would just die if they saw the photos that we’re taking and if they saw this outfit on my body. I feel like a rockstar, which is all I ever wanted to be.”It was just a few weeks ago that we spotted Rosé in the hallway outside our studio. Within minutes we were dressing him up in some seriously hot looks for a photoshoot he had next door to our studios. We asked him to come back and join “Real Nasty Pigs Of New York” and- duh- he slayed. Check out this Drag Race Alum in all his Nasty Pig glory and learn more about his take on being queer in New York in 2025.

Nasty Pig launches Real Nasty Pigs of New York, celebrating queer culture, self-expression, and sexual positivity. Photographed by Sam Waxman, the campaign features 10 iconic New Yorkers, including Billy Porter and Alan Cumming, styled in the brand’s latest collection.

“Sex positivity is actually just realism for many people. People enjoy sex, it feels good, and that alone is worth being positive about.” When our ad was unjustly banned by Time Warner back in 2014, Rich Juzwiak broke the story on Gawker. The ensuing onslaught of pressure his article generated caused the cable provider to issue an apology and air our campaign intact. But that’s all in a day's work for this leader of queer journalism. From his insightful music criticism in the pages of Pitchfork to his unique take on culture through his podcast “Pot Psychology”, Rich is fearless with his perspectives. He brought that same fearless energy to our studios for “Real Nasty Pigs Of New York” 2025 Edition. See what this sexy man chose to wear and hear what he has to say when he opened up to us about being a RNPONY. SHOP THE FULL COLLECTION HERE

“When I go out in New York, 90% of the time, something happens. I learn something, I’m inspired by somebody, I laugh a lot, and it’s an engaging conversation.”The word "legendary" rolls off the tongue easily and often these days, but in the world of music and DJs that story is usually told in the past tense. Unless the legend happens to be DJ Morabito. She sat down with us for the 2025 Edition of “Real Nasty Pigs Of New York” to talk to us about the queer music scene, and her unique journey as an unstoppable part of it. Hear what she has to say as she wears her fave Nasty Pig pieces from our latest collection. SHOP THE FULL COLLECTION HERE

Nasty Pig launches Real Nasty Pigs of New York, celebrating queer culture, self-expression, and sexual positivity. Photographed by Sam Waxman, the campaign features 10 iconic New Yorkers, including Billy Porter and Alan Cumming, styled in the brand’s latest collection.

Nasty Pig launches Real Nasty Pigs of New York, celebrating queer culture, self-expression, and sexual positivity. Photographed by Sam Waxman, the campaign features 10 iconic New Yorkers, including Billy Porter and Alan Cumming, styled in the brand’s latest collection.

Nasty Pig launches Real Nasty Pigs of New York, celebrating queer culture, self-expression, and sexual positivity. Photographed by Sam Waxman, the campaign features 10 iconic New Yorkers, including Billy Porter and Alan Cumming, styled in the brand’s latest collection.

Nasty Pig launches Real Nasty Pigs of New York, celebrating queer culture, self-expression, and sexual positivity. Photographed by Sam Waxman, the campaign features 10 iconic New Yorkers, including Billy Porter and Alan Cumming, styled in the brand’s latest collection.