Pride style can mean a lot of things depending on who you ask. For some, it’s a rainbow tank and comfortable sneakers. For others, it’s a look that turns heads before the parade even starts. But according to Nasty Pig founder and CEO David Lauterstein, the best Pride outfit starts somewhere much simpler: confidence.
For Pride 2026, Lauterstein is encouraging people to build looks that feel unapologetic, expressive, and entirely their own.
At Nasty Pig, that philosophy has long been stitched into the brand’s identity. The label has become known for merging queer nightlife influences with fashion that celebrates self-expression, and Pride season remains one of its biggest moments to push those ideas even further.
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