Violet Chachki is 'reclaiming her own masculinity' in Nasty Pig campaign – OUT
Out exclusively premieres Nasty Pig's December campaign, titled "Mergers & Acquisitions," launching today for the brand's Fall/Winter 2025 season. The new campaign is fronted by RuPaul's Drag Race superstar Violet Chachki — with a twist!
In a daring departure from his drag persona, Violet appears completely out of drag, revealing a bold, masculine side fans rarely see. The campaign also brings together Diego Miyake-Mugler, famed from the ballroom world and for winning season 2 of HBO Max's Legendary, and social media sensation David Alcocér, a.k.a. Dombeeef, known for his massive following on X/Twitter, Instagram, and OnlyFans.
"I've spent years giving the world hyper-feminine glamour, impossible proportions, and silhouettes that defy physics," Violet tells Out. "For this one, I wanted to remind everyone that underneath all the lacquer and illusion, there's a very real, very fine tuned body that does all the heavy lifting."
Violet adds, "Nasty Pig has always celebrated sexuality without apology, and I love that. Doing this campaign out of drag felt like reclaiming my own masculinity on my own terms."
Violet also hopes that his out-of-drag presentation in the campaign "reminds people that confidence is not a look — it's an attitude. I've built a career on extreme transformation, but confidence is the through-line whether I'm in six-inch fetish heels or leather chaps."
"For my fans, I want them to see that you can be glamorous, filthy, polished, perverse — all in the same breath. You don't have to pick one lane," Violet notes. "For Nasty Pig's audience, I hope it pushes the aesthetic forward a bit: Yes, we're sexy, but we can also be fashion, art, and a little bit dangerous."
"If my presence in this campaign makes someone feel empowered to show up as their fullest, freakiest, hottest self? Perfect, then. That's the whole point," Violet declares.
"Violet Chachki was an obvious choice, well at least to me," David Lauterstein, Nasty Pig CEO and co-owner, tells Out. "His personal style is a blend of fashion, fetish, and streetwear. Those three elements are the pillars of the Nasty Pig style we have curated since 1994."
Lauterstein remarks, "Violet is also an incredible model in and out of drag. He's very editorial, and that was the exact vibe we were after for our latest content shoot 'Mergers & Acquisitions.'" Overall, Lauterstein says that the "Mergers & Acquisitions" campaign was all about uniting three influential forces in queer culture.
"We wanted to bring in some heavy hitters to really do the whole vibe justice," the CEO highlights. "We knew we wanted Violet, and we locked him down first. Dombeeef and Diego Miyake-Mugler both delivered in every frame."
