We built this brand from nothing. We didn't have a business plan or a
marketing strategy. We never went after the press. To be perfectly honest
we had no clue what we were doing back in 1994 when we invested fifty
dollars in fabric and began making clothing for our friends in New York
City. All we had was a desire to start something real and the balls to
actually go for it. We made it up as we went along, doing our own thing
with integrity, and here we are today still doing what we love to do. We
built it. You came. And you keep coming and god damn that feels so
fucking good. Our customers put food in our bellies and we never forget
People told us we were crazy to call our brand Nasty Pig. They still tell
us to change our name if we care about getting our line into department
stores. Well guess what? We don't. We won't change how we cut our clothes
to flatter more of the mainstream market. We aren't focused on anything
other than turning out the guys and gurls who are feeling Nasty Pig.
Don't get it twisted though. Everyone's invited to the party. But most
people won't get us and that's perfectly ok. We'll live. Ultimately there
are plenty of people out there who believe in the underdog. They root for
the good guys and appreciate something authentic. They know that quality
is better than quantity but ultimately there is no reason not to go for
both. More is the new less when it comes to being truly alive.
So that's us. We're the little brand that could. Thanks for checking out
Nasty Pig. Stick around and enjoy the show.