Hook'd Up Thigh High Sock

Nasty Pig has always stood for fearless self-expression—celebrating art, sex, individuality, radical queerness, and the body. Beefcake, our latest SS25 campaign, honors a lineage of queer sexual revolutionaries and cultural provocateurs. This campaign is heavily influenced by Bob Mizer’s Physique Pictorial, the iconic work of Tom of Finland, and borrows its name from one of the many classic queer physique and porn magazines like Honcho, Mandate, and Drummer. Set against the backdrop of a perfectly preserved 1970s home in Queens, this campaign is shag-carpeted, sun-drenched, gritty fever dream of queer joy and sexuality.